EGO!

Blog Entry: EGO

Confidence isn’t loud. It’s assumed.

Laughing assuredly—fully aware of your inner thoughts.

Did Toné place her iconic silhouette on these hoodies? As if she were Beyoncé?

The question isn’t did she… it’s why wouldn’t she?

There is a quiet exhaustion that comes from watching men proudly wear shirts emblazoned with random, unattainable, perpetually stereotyped images of “hot” women—while standing next to the very embodiment of beauty, power, and devotion at home. A goddess unseen. Uncelebrated. Unworn.

So she did something about it.

The EGO Collection was created as a declaration. A reminder. A mirror.

A delectably vivacious woman—confident in her skin, grounded in her power—who happens to be not only the mother of his heirs, but the empress of his empire.

This is not arrogance.

This is acknowledgment.

Because when a woman knows who she is, her presence becomes iconic.

And when her image is worn, it’s not fantasy—it’s fact.

EGO isn’t loud.

It simply exists—undeniable. 💅🏽✨