About us

The Woman Behind The Brand

CEO and designer Tonetta Hollis is an exuberant mother , daughter, sister , friend and partner as well as a business woman.

She has worked in the professional realm of finance for 20 years now, Managing millions and luxurious fashions have always been her passion.

What inspired her to design womens clothing was a desire to fully express herself to the world. With every piece there's an expression full of zeal and emotion. Inspirations of an empowered woman whom never seem to feel the same way twice which is displayed in the uniqueness of each ensemble throughout her collections. Every design holds their story of rejection vesus acceptance, insecurities appose to confidence, and sophistication adjacent to simplicity. The true battle with in the mind laid out in her designs.